Advanced SEO

What other Advanced SEO factors affect rankings besides backlinks?

Where you’re getting your links, the quality of these links, the relevancy of these links, how many links you have and what keywords you’re using as the anchor text all affect your rankings. But there are other factors that affect your ranking, including but not limited to:

• On page optimization factors – this is how well you’ve optimized your tags, content, formatting, keyword proximity, site map, and links on your web page. This also includes whether you use your keywords at the top of your page and in your “alt” tags (both good things).
• Having a lot outgoing or reciprocal links pointing to “bad” sites (like link farms) – can negatively impact rankings.
• Whether you have unique content (which the SE’s like).
• How frequently you update your site. Faster isn’t necessarily better. Check what ranks well for your niche and aim to match it.
• Whether you have a robots.txt file that tells the search engine bots to stop crawling or indexing your site.
• Using content that the search engines can’t read, like audios, flash, videos, graphics (without alt tags), etc.
• Showing one page to the search engines and other page to visitors negatively affects your rankings. (Cloaking and doorway pages.)
• Shady advanced seo practices such as keyword stuffing or using text that’s the same color as the background can negatively affect your rankings. Only an issue if your site gets manually inspected and you don’t have a legitimate reason for it.
• Your domain’s age, reputation, IP address and whether it’s a top level domain (e.g., a .com is better than a .info although probably not by much).
• Whether your domain includes your primary keywords.

Does domain age help with advanced SEO?

Yes – search engines view older domains as more trustworthy, which means older domains may have a slight advantage. But this is only true if the older domain has a good reputation (e.g., it hasn’t been blacklisted, penalized or banned from the search engines).

Why would I want to 301 redirect an aged domain?

Google passes link juice/authority/age/ranking strength (call it what you like) from one domain to another if you do a 301 redirect on it.
For the less tech savvy out there the 301 code means “permanently moved” and is a way to announce that your site that was once “here” is now “there”.
The upshot of this is that you can buy an aged domain and “301” it to the site you’re trying to rank instantly passing on all that lovely ranking power that it’s acquired just by sitting in some domain squatters account for 10 years.
Just make sure they do a domain push at the same registrar it was originally registered at or all these effects are lost.
Also, you have to wait up to 2 weeks to see the benefits. They are not instant!
There are many more factors that come into play with Advanced SEO, i will be adding more content on this subject in the near future so stay tuned!