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Category Archives: SEO News

Mayday Update Confirmed by Google

by Stone Reuning A hot topic of late in the SEO forums centers on what's been dubbed Google's "Mayday" update...we explained in our blog previously that many site owners were experiencing dramatic drops in their long-tail keyword (phrases over 3 words) rankings. Now Google has confirmed the "Mayday" update with Matt ...

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The Search Engine Landscape in 2010: Rand’s Presentation from Web 2.0 Expo

Posted by randfishI spoke this afternoon at the Web 2.0 Expo in San Francisco to a room full of curious marketers & site owners. After the session, there was a lot of requests for the slide deck and thus I've shared it below.

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Client Based Keyword Research: How to Grow Plants Up a Wall

Posted by RobOusbeyThere are a variety of tools and techniques recommended for SEO keyword research, from the free to the expensive, from the well-known to those that are almost kept a secret. However, there's one source of keyword ideas which is often overlooked: the customers (and potential customers) served on a daily basis. Let's get sidetracked ...

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Freelancer Road Trip: Essential Supplies

tweetmeme_source = 'FreelanceFolder'; One of my freelancing resolutions is the separation of work time and vacation time. I know this is one of my problem areas, but I do feel the need to work on a ...

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Whiteboard Friday – Leveraging Syndicated Content Effectively

Posted by great scott!You see an amazing story somewhere in the vastness of  the web and you think to yourself: "Man, that would be perfect for my readers! It'd get great traffic and my customers/advertisers would love it!" Now, how do you syndicate that content on your site (fairly and legally) without running into the traditional ...

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Whiteboard Friday – Link Building with Nudges

Posted by great scott!Is it better to practically force your users to make the desired conversion action, or is it better to give them a choice? How about a choice between two desired conversion actions?  How about giving them choice, but making the more preferred one easier as well as anchoring it in social proof ...

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7 Ways to Identify and Market the Uniqueness of Your Freelance Business

tweetmeme_source = 'FreelanceFolder'; As a freelance web and graphic designer, I realize that I am one tiny fish in a huge sea full of countless others in the same field. I am also aware that, although I ...

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Whiteboard Friday – SEO-Friendly Real Time Content

Posted by great scott!Real-time search is all the rage right now, but how can you turn your real-time content into SEO-Friendly material for your sites?  All of those tweets, chats, feebs (that's short for facebook status updates--let's make it happen, people), etc. add up to a lot of content...unique content that belongs to you. For instance, ...

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When Conversion Rate Isn’t Enough

Posted by Dr. PeteThe history of web analytics has read a bit like the quest for the Holy Grail. We've gone through a list of candidates searching for the one true metric: Hits, Page Views, Visitors, Unique Visitors... stopping at each one to admire its ...

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How to Approach Big Clients

// When we first start out as freelancers, we tend to be tentative about approaching new clients. In fact, one of the biggest obstacles ...

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