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Category Archives: SEO News

Mayday Update Confirmed by Google

by Stone Reuning A hot topic of late in the SEO forums centers on what’s been dubbed Google’s “Mayday” update…we explained in our blog previously that many site owners were experiencing dramatic drops in their long-tail keyword (phrases over 3 words) rankings. Now Google has confirmed the “Mayday” update with Matt Cutts saying at Google…

The Search Engine Landscape in 2010: Rand’s Presentation from Web 2.0 Expo

Posted by randfish I spoke this afternoon at the Web 2.0 Expo in San Francisco to a room full of curious marketers & site owners. After the session, there was a lot of requests for the slide deck and thus I’ve shared it below. This presentation opportunity comes courtesy of O’Reilly, who published The Art of…

Client Based Keyword Research: How to Grow Plants Up a Wall

Posted by RobOusbey There are a variety of tools and techniques recommended for SEO keyword research, from the free to the expensive, from the well-known to those that are almost kept a secret. However, there’s one source of keyword ideas which is often overlooked: the customers (and potential customers) served on a daily basis. Let’s…

Freelancer Road Trip: Essential Supplies

tweetmeme_source = ‘FreelanceFolder’; One of my freelancing resolutions is the separation of work time and vacation time. I know this is one of my problem areas, but I do feel the need to work on a pretty constant basis in order to hit client deadlines. When the opportunity came up to head on a 15-hour…

Whiteboard Friday – Leveraging Syndicated Content Effectively

Posted by great scott! You see an amazing story somewhere in the vastness of  the web and you think to yourself: "Man, that would be perfect for my readers! It’d get great traffic and my customers/advertisers would love it!" Now, how do you syndicate that content on your site (fairly and legally) without running into…

Whiteboard Friday – Link Building with Nudges

Posted by great scott! Is it better to practically force your users to make the desired conversion action, or is it better to give them a choice? How about a choice between two desired conversion actions?  How about giving them choice, but making the more preferred one easier as well as anchoring it in social…

7 Ways to Identify and Market the Uniqueness of Your Freelance Business

tweetmeme_source = ‘FreelanceFolder’; As a freelance web and graphic designer, I realize that I am one tiny fish in a huge sea full of countless others in the same field. I am also aware that, although I am relatively successful and skilled at my craft, I am definitely not the best. So how can I…

Whiteboard Friday – SEO-Friendly Real Time Content

Posted by great scott! Real-time search is all the rage right now, but how can you turn your real-time content into SEO-Friendly material for your sites?  All of those tweets, chats, feebs (that’s short for facebook status updates–let’s make it happen, people), etc. add up to a lot of content…unique content that belongs to you….

When Conversion Rate Isn’t Enough

Posted by Dr. Pete The history of web analytics has read a bit like the quest for the Holy Grail. We’ve gone through a list of candidates searching for the one true metric: Hits, Page Views, Visitors, Unique Visitors… stopping at each one to admire its purity and virtue while denouncing the heresy of whatever…

How to Approach Big Clients

When we first start out as freelancers, we tend to be tentative about approaching new clients. In fact, one of the biggest obstacles to growing a freelancing business is that most freelancers are terrified to pitch themselves. They’ll go after job postings on major boards or on craigslist.org, but they won’t go out and find…

Double Your Fun with Double the SEOmoz API

Posted by Nick Gerner I know, I promised a Linkscape update by last week.  And I missed it.  But there’s an update today!  Do you forgive me?  No?  Not enough?  Well how about doubling the volume of data available in our free API?  You might have gotten a totally awesome email last week announcing that…

I Want To Be Like Rhea Drysdale

Posted by Sarah Bird, Esquire May It Please the Mozzers, I haven’t written on the blog in months, but I simply couldn’t let today pass by without acknowledging the courage and perserverance shown by Rhea Drysdale in her pursuit of justice. She’s my hero and I want to be just like her–A woman of action and…

Using Anchor Links to Make Google Ignore The First Link

Posted by Errioxa This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In the past, I have tried several different ways to skip…

An Illustrated Guide to Matt Cutts’ Comments on Crawling & Indexation

Posted by randfish Late last week, Eric Enge of Stone Temple (and a co-author of mine on The Art of SEO) published a fascinating interview with Google’s head of Webspam, Matt Cutts. I think the whole of the SEO community can agree that Matt taking time for these types of interviews is phenomenal and I can…